Social Media for Business Statistics 2012

These are the prove that social media plays an important role in businesses:
 

• 36% of social media users post brand-related content.
• 2 out of 3 social media users believe Twitter influences purchases.
• 50% of people follow brands in social media.
• 75% of companies now use Twitter as a marketing channel.
• 60% of employees would like help from employers to share relevant content.
• 40% of companies admit to having no training or governance of social media.
• 41 percent of the class of 2011 used social media in their job search.
• 38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012.
• One in three small businesses are now using social media.
• 89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement.
• 39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn and 18% Google+. 
• Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent of their fans, posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans and posts from pages with 1,000,000 or more fans reach 10 percent of their fans.