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(From left) Sunway Berhad Property Development Division
joint managing director (Malaysia and Singapore) Sarena Cheah receiving the
Malaysia’s Builder of the Year 2014 award from MDeC chairman Tan Sri Abdul Halim
Ali at Front & Sullivan’s Best Practices Awards ceremony. At right is MDeC
CEO Datuk Mohd Badlisham Ghazali.
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OVER the years, Sunway has garnered numerous awards and the winning factors
lie in its three core values — integrity, humility and excellence.
In an interview with StarMetro, Sunway Group deputy chairman Tan Sri Datuk
Seri Razman Hashim shared that Sunway’s goal was to do the right thing, serve
the community and deliver what was promised.
“We do not set out to get awards, we set out to do what is right and what is
beneficial to the community. We do it honestly and make sure that what we
deliver is accepted by the community.
“In the process, we get awards – that is a bonus,” he said.
As a diverse conglomerate with business interest across 12 industries in some
50 locations worldwide, Sunway has garnered a wide collection of awards that
recognise its expertise, contribution and leadership in different fields.
“With property and construction being the core businesses, we can be proud of
the recent Frost and Sullivan’s Builder of the Year award, which underscores our
aspirations to contribute to nation-building efforts in line with the
Government’s aim to transform Malaysia into a high-income nation,” said
Razman.
Sunway also clinched three highly coveted awards at the Malaysian
Construction Industry Excellence Awards (MCIEA) recently, namely Builder of the
Year, Prominent Player and CEO of the Year awards.
MCIEA recognises outstanding individuals and organisations that have
demonstrated all-round excellence and have contributed towards enhancing the
image and performance of Malaysia’s construction industry.
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Awards are a benchmark of excellence and strond
testament to Sunway’s commitment to high standards.
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The FIABCI Prix d’Excellence, which is deemed the Oscars for the
international property industry, is a prominent award that Sunway values deeply.
Awarded by an international panel comprising top real estate professionals and
experts, the FIABCI Prix d’Excellence rewards overall merit and not just
aesthetics, functionality or size.
“This award attests to our ability to compete against the world’s best, and
emerging as winners goes to show that Malaysian developers can set and elevate
the benchmark on the global stage,” explained Razman.
“Thus it represents an outstanding achievement and allows us to gain access
to unique international platforms for projects and ventures with companies in
the extensive FIABCI network of more than 60 members’ countries and over 120
professional organisations worldwide.”
Elaborating on Sunway’s core values, he said, “Integrity is a value that
drives us to do the right thing at all times.
“We are professional and transparent, we do not shortchange our clients, we
do not take shortcuts; and that is ingrained in our staff,” he said.
“Humility is also fundamental to our organisation.
“We are respectful. This is very much the Asian culture, it is rooted in our
upbringing.
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Razman says the awards would not be possible without
the contribution of Sunway employees.
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“When people come and tell us what they do not like, we rectify it, we do not
shut the door on them just because they have already paid for their property,”
he stressed.
Excellence, Razman said, was the guiding principle behind the organisation
continuously improving and innovating to progress, and seeking to inspire others
to excel.
“It is about continuous and lifelong learning, which I believe is an enduring
quality that permeates the Sunway group of companies.
“The awards reflect our persistence in excellence,” he said. “These awards
are a benchmark of excellence and strong testament to Sunway’s commitment to
high standards.
“We will continue to work towards strategic awards that can benchmark us
against regional and international players, in line with Sunway’s vision to be
the leading property and construction group in this part of the world.
“Our key goal within the next five years is to expand internationally beyond
our current markets, be it in terms of products, services or geographic
locations.
“We aim to realise significant contribution in terms of revenue from overseas
businesses at the end the five-year period.
“Another of our key goal is to increase the level of innovation at Sunway and
the level of research collaboration with Sunway Education Group through its ties
with Harvard, Oxford and Cambridge universities.
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Sunway Iskandar – Medini’s only seafront integrated
city.
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“On the property development front, we expect our Sunway Iskandar projects to
be in full swing, which will be carried out over the next 15 years or so,” he
said.
Sunway Group is not about to rest on its laurels and if anything, the awards
are spurring the Group to reach greater heights.
“We are continuously striving to be the best.
“It is easy to get to the top but to remain at the top and sustain is the
challenge,” Razman acknowledged.
“We have a dedicated team who have remained loyal to the company. We know we
have the right people because other companies try to hire our staff.”
To encourage employees in pursuit of excellence, he would tell them, “If you
love your job and do it with passion, you are bound to do your best.”
“Although the company has achieved so many awards and it helps build up the
brand,” said Razman, “at the end of the day if you do not deliver or do not
continue to deliver what you promise, you will lose your clients and their
trust. And that is definitely not our intent.
“We build for the future.”
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